John Wall’s new Adidas shoe just dropped at Foot Locker. And according to this new ad, it might just be the beginning of something both great and terrible.

“The Process” from BBDO New York is actually a pretty astute analysis of a pro athlete’s stereotypical rise to fame, stagnation, bad financial decisions and downfall. In fact, it’s quite a bit darker and more cutting than you’d expect, but Wall’s reactions on each step of the twisting path are just about perfect.

Read the full article on Adweek >>>