Tis the season to pile into the family room and argue over what to watch on Netflix.

R/GA Los Angeles runs with that general theme—sweetened significantly—in its new Netflix campaign, themed “Watch Together,” featuring unstaged and unscripted spots filmed inside real people’s homes during movie night.

The focus here is on children, which makes the arguing more adorable and the whole concept of movie night more magical. It’s less about Netflix’s particular content, even though specific movie titles are mentioned—and more about how watching movies at home brings families together, and gets them talking. “The movie is just the beginning,” on-screen text says toward then end.

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