Coca-Cola knows that sometimes life straight up sucks. But Coca-Cola also wants you to realize that you, sir, are not the only one with problems.
This new spot from Wieden + Kennedy, which broke on the Oscars, encourages people to put their own misfortunes in perspective and think of others every once in a while. It’s Coke’s latest attempt to spread happiness around the world. And while some of its recent efforts have fared better than others, this commercial holds up pretty well.
It opens in a sleepy beach town on a picturesque boardwalk, where all seems well. But things quickly go downhill—from bad to worse to downright horrendous in 60 swift seconds.

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