For teens, acne is no laughing matter. But Droga5 figured it was worth shaking up a category that’s traditionally brimming with confidence but very little comedy.
The New York agency’s first commercial for the brand breaks today, and leans into the concept of reassurance rather than confidence. And instead of showing beaming, blemish-free models telling viewers they’ll be popular, the 30-second spot simply and humorously suggests there’s light at the end of the tunnel for those afflicted by adolescent problems—whether it’s acne, or your mom barging in on you endlessly.

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