Two Guys Praise a Giant Pile of Dirt in These Brilliantly Simple Ads for Soil Just try to look away.

If you liked Napoleon Dynamite, you’ll probably love these ads for dirt.
A new campaign for Nature’s Care Organic Soil, from Barton F. Graf 9000, features two salt-of-the-earth guys standing in awe of a nice big pile of the stuff.
Their dialogue comes across as a mix of charmingly folksy, surprisingly deep and totally lobotomized. Or maybe they’re growing something other than vegetables and smoking too much of their own crop?

Click to read the full article on Adweek>>>