Commercials have taken a new form, becoming not only a place to showcase a product, but a means of true storytelling. Teams work together to pull off breathtaking projects that impact audiences in sometimes as little as 15 seconds. The Association Read More
Company 3 colorists across our Los Angeles, New York, and Chicago offices provided color grading for a total of 35 spots showing during this year’s Super Bowl LII broadcast, including 4 out of Adweek’s top 5 ads of the game, and 7 out Read More
Company 3 is proud to have color graded a total of 35 spots shown during this year’s SB51 game broadcast, which reached 111.3 million viewers. Stefan Sonnenfeld colored an empowering father-daughter spot for Audi; comedic T-Mobile spots starring Justin Bieber, Terrell Read More
The spot that took home CLIO gold was Pepsi “Marshawn,” colored by Sofie Borup. Silver winners included NBA “Hands,” Nike Golf “The Chase,” and Bank of America “Chevi,” all colored by Tom Poole; Dick’s Sporting Goods “Tyler,” colored by Tim Masick; Read More
While entertaining friends and co-hosting a week-long beach party with Little Black Book was a lot of fun, the most exciting part of the annual festival of creativity for us was seeing our clients’ work recognized with these prestigious awards. We’re Read More
Win the holidays this year with help from Best Buy. This new holiday campaign from Grey, colored by Siggy Ferstl, show how Best Buy helps shoppers get the best deals and service whether they’re in the store or browsing from home. Watch Read More
Unleash your imagination this holiday season, with some help from Duracell. This :60 spot from Anomaly and director Shawn Levy, colored at Company 3 by Stefan Sonnenfeld, follow two siblings on Christmas morning as they imagine themselves as central players in Read More
See how some of today’s top athletes — including NFL players Rob Gronkowski and Ndamukong Suh, soccer champs Carly Lloyd and Sydney Leroux, the NBA’s Paul George and Draymond Green — take advantage of a winter snow day in this epic Read More
Adweek‘s “Adfreak” section gave a shout-out to Wieden + Kennedy New York’s ESPN ad, which shows us fake spots for shampoo, allergy medicine and a family restaurant – all with the attendant “poppy” looks – and then takes us “behind the Read More
For teens, acne is no laughing matter. But Droga5 figured it was worth shaking up a category that’s traditionally brimming with confidence but very little comedy. The New York agency’s first commercial for the brand breaks today, and leans into the Read More
The bond between two teenage boys, one of whom is gay, is sensitively explored in the latest installment of Pereira & O’Dell’s “Crossroads” campaign for Coca-Cola in Latin America. Launched this spring, the “Crossroads” advertising challenges young people to choose kindness Read More
Rhianna’s powerful music video, “BBHMM”caused a sensation when a one-minute clip premiered during the BET Awards last month and people everywhere started wondering, “What happens after she kidnaps a woman and shoves her in the trunk of a car?” Once the Read More
After its paternal score in the Super Bowl, Toyota steers the conversation back to dads with two short Father’s Day films from Saatchi and Saatchi Los Angeles. The carmaker is also erecting an “I (Heart) Dad” monument next week on Southern Read More
Does any advertiser do father-daughter storytelling better than Subaru? The automaker and Minneapolis agency Carmichael Lynch have been churning out emotional “Daddy’s girl” spots for years. Most famously, of course, there was “Baby Driver,” the wonderful 2011 spot that was nominated Read More
Breaking Bad star Aaron Paul contributes an awesome voiceover to “A Driver’s Life,” the first spot in Mazda North America’s new “Driving Matters” campaign. Created by WPP’s The Garage/Team Mazda and directed by RSA’s Jake Scott, the initiative seeks to forge Read More
Athletic women are increasingly wearing workout gear as everyday fashion. And so are women who never go near a gym—giving rise to the “Athleisure” fashion trend. And with women’s activewear booming, Dick’s Sporting Goods is prepping its first ad campaign aimed Read More
Company 3 is excited to welcome Ashley McKim to her new role as EP. She will be based in Santa Monica and report to Chief Marketing Officer Bill Romeo as she builds and expands the company’s commercial finishing business in the Read More
Need a lift? Take this cool 90-second Pennzoil spot from J. Walter Thompson for a spin. Stunt driver Rhys Millen hurtles through the streets of Cape Town, South Africa, in a canary yellow 707 horsepower Dodge Challenger Hellcat for much of Read More
Two Guys Praise a Giant Pile of Dirt in These Brilliantly Simple Ads for Soil Just try to look away. If you liked Napoleon Dynamite, you’ll probably love these ads for dirt. A new campaign for Nature’s Care Organic Soil, from Read More
Valspar paint is following in the footsteps of brands like Dove and Always to help change lives for the better. How so? With the gift of color. The brand and agency FCB Chicago are enabling those who suffer from colorblindness to Read More
