EC3: Digital Dailies for Digital Future
January 30, 2015 Jan. 30, 2015Partnerships are key in this digital era, and EC3 is the fruit of one between Deluxe sister companies EFILM and Company 3, two of Hollywood’s top DI facilities. EC3 combines the creative and technical expertise of EFILM and Company 3, and brings those skills on location in the form of a mobile studio that provides color correction, on location dailies (deliverables include iPad dailies and editorial media on the same day), data management and security, 3D stereoscopic capabilities including convergence, instant quality control of footage, and 24/7 engineering and tech support.
“Both EFILM and Company 3 had been doing on-location dailies independently for several years,” says EC3 production manager Marc Ross. He notes that the first on-location digital dailies took place with some of the first RED camera productions, for an all-digital workflow; EFILM provided digital dailies for an ARRI Alexa workflow back in 2011 for The Avengers.
The synergies of putting these two powerhouse DI companies together has been a winning combination. “Both companies have strong experiences with approaches to color,” he says. “Both also keep the director and cinematographer’s interests paramount in bringing their color choices through the workflow.” Color correction on location can be as simple as a one-light to a full-blown DI with windows and keys. “A lot of clients have that expectation for their dailies,” says Ross. “The great advantage is that the cinematographer gets to dive into the images to whatever degree he wants during dailies, so he’s very familiar with it by the DI. Then, it’s a creative choice. The DI can just be a refinement, or the cinematographer and director can go another direction.”