Today, Amazon announced its entry in the video streaming device market, Amazon Fire TV, and to help get the word out, the marketer has tapped celebrity crazypants Gary Busey to star in this hilarious new spot, created out of Wongdoody and directed by Hungry Man’s Hank Perlman.

In the ad, Mr. Busey plays off his nutcase reputation, talking to himself and “searching” for himself in the archive of Amazon films. It certainly helps that he has Amazon Fire, which allows for voice search and obliges the actor’s screams.

Read the full article on Creativity-Online >>>