Editor’s Pick: Toyota Hybrid Harrier | Colored by Siggy Ferstl
September 30, 2014 Sep. 30, 2014Toyota Japan is back with a new version of its Hybrid Harrier campaign in which an actor plays the role of the car — but this time featuring a woman.
Last year, Toyota launched the Hybrid Harrier with a campaign featuring two versions, the first with a mysterious man named “H.H.” in the role of the car. Now agency Tugboat Tokyo has created this new version featuring “Ms. H.H.” As with the previous effort, Toyota Japan’s website shows the two versions of the ad side-by-side, while on TV the first version acts as a teaser.