Each year, Company 3 partners with Coca‑Cola® Refreshing Films, offering finalists with color post-production services. The Coca‑Cola® Refreshing Films program is a platform that gives up-and-coming filmmakers from partnered schools the opportunity to create content for the big screen through a scripting challenge, inviting students and recent grads to submit their scripts for consideration.

After a rigorous selection process, four finalists were chosen and given a budget to produce and bring their branded spots to life. What sets this program apart is the six-month real-world experience it offers. Technical partners, such as RED and Company 3, mentored the teams and provided students access to a professional camera and an in-studio color session with skilled colorists. This year, students worked with Senior Colorists Bill Ferwerda and Tyler Roth and Colorist Patrick Devine in our studios in Toronto, Los Angeles, and New York.

In the final stages of post-production, students work alongside marketing professionals to finalize their branded spots. Once complete, the spots are hosted online for the world to see. This year’s spots highlight the magic of the movies and incorporate the delicious ritual of warm popcorn and ice-cold, refreshing Coca‑Cola®. Watch the finished spots and behind-the-scenes videos from the finalists below.

Coca-Cola Refreshing Films announced this year’s winners on May 15th. Congratulations to the cast and crew of Signs of Friendship from the BYU School of Communications for receiving the 2024 Grand Prize and The Cinemark Fan Favorite Award, whose film will feature on the big screen at Coca-Cola® partnered theaters. We also want to give a big shout-out to all the finalists for their creativity, determination, and teamwork.

Grand Prize Winner | Cinemark Fan Favorite

Signs of Friendship | Brigham Young University

• Color | Tyler Roth
• Color Producer | Jenny Roberts
• Producer | Adam Sheets
• Director | Destinee Neville
• DP | Tanner Jackson
• Editor | Taylor Ballard
• Production Design | furat

Signs of Friendship | Behind the Scenes 

Finalists

Auditorium 4 | Humber College

• Color | Bill Ferwerda
• Finishing Editor | Patrick Perron
• Color Producer | Amanda Champion
• Producer | Naomi Baker
• Director | Denzel Noylander
• DP | Jazzer Pagdanganan
• Editor | Aaste Iverson
• Production Design | Kamare Campbell

Auditorium 4 | Behind the Scenes

Super Connections | Montclair State

• Color | Patrick Devine
• Color Producer | Alexandra P. Garcia Ortiz
• Producer | John Schell
• Director | Charlotte Bigotto
• DP | Dylan J. Tollefson
• Editor | Charlie Falotico
• Production Design | Ria Manghani

Super Connections | Behind the Scenes

How’s the View? | Rochester Institute of Technology

• Color | Patrick Devine
• Color Producer | Alexandra P. Garcia Ortiz
• Producer | Maria Palmeri
• Director | Lou Duchin
• DP | Aimee Finkelstein
• Editor | Thomas Rizzi
• Production Design | Jessi Opett
• Animation | Vinh Nguyen, Katie Schneider

How’s the View? | Behind the Scenes

Every year, the program looks for new filmmakers to submit their ideas, and we can’t wait to see what’s in store next. For more information about the Coca-Cola Refreshing Films program, click here.