This is your brain. This is your brain on donuts and cheeseburgers.
That is the sobering message behind Weight Watchers’ first-ever Super Bowl ad on Sunday. The spot, byWieden & Kennedy, ran Sunday alongside lighthearted ads for beer, chips and candy — and most likely came as millions of viewers were stuffing their faces with greasy snacks.

The diet marketer didn’t want to crash the party with a complete guilt trip, however. Rather, Weight Watchers wanted to gain some attention for its newly revised dieting programs by running a high-profile spot at a time when dieters might be straying from their New Year’s resolutions. That doesn’t just mean Super Bowl Sunday.

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